CHARISMA was established in 2023 by Julia Kharlova – leading lash expert and international trainer from Russia.

Being in love with eyelash extensions, and as the author of world-renowned works, Julia has launched a premium line of materials to help lash artists and students create the best work and reach the highest level of skill.
Over 8 years of experience in the field and the highest professionalism have made it possible to create materials where every detail is thought out, from packaging and assortment to the design of each line.

The highest quality is ensured by the selection of the best suppliers and personal expert control. Before the launch, we visited more than 10 of the best eyelash factories for the world market leaders. Our tweezers are specially sharpened by the best professionals.

The brand concept is truly unique. It was created for true lash artists and the most special customers. Like any premium brand, we do not have wholesale. But there is a privilege club that gives you the opportunity to purchase materials with a permanent 20% discount. Every student of Julia who has ever participated in her projects and trainings becomes our privileged client.

We are interested in long-term relationships and an individual approach to each of our customers. Created by a top trainer, CHARISMA is not only one more brand on the market, but also an assistant in improving the quality of lash artist’s work and expanding the assortment. A wide range of sizes and the best shapes of the curls will allow you to create any effect and eye-design! By choosing our materials, you are investing in your capabilities!

Being based in Russia, we thought over a unique system of fast delivery to European countries without long waiting times and overpayments! This cannot be offered by any brand physically located in Russia.

Grow, develop, try new things, learn and earn!
CHARISMA is here to help.

A B O U T US

CHARISMA was established in 2023 by Julia Kharlova – leading lash expert and international trainer from Russia.

Being in love with eyelash extensions, and as the author of world-renowned works, Julia has launched a premium line of materials to help lash artists and students create the best work and reach the highest level of skill.
Over 8 years of experience in the field and the highest professionalism have made it possible to create materials where every detail is thought out, from packaging and assortment to the design of each line.

The highest quality is ensured by the selection of the best suppliers and personal expert control. Before the launch, we visited more than 10 of the best eyelash factories for the world market leaders. Our tweezers are specially sharpened by the best professionals.

The brand concept is truly unique. It was created for true lash artists and the most special customers. Like any premium brand, we do not have wholesale. But there is a privilege club that gives you the opportunity to purchase materials with a permanent 20% discount. Every student of Julia who has ever participated in her projects and trainings becomes our privileged client.

We are interested in long-term relationships and an individual approach to each of our customers. Created by a top trainer, CHARISMA is not only one more brand on the market, but also an assistant in improving the quality of lash artist’s work and expanding the assortment. A wide range of sizes and the best shapes of the curls will allow you to create any effect and eye-design! By choosing our materials, you are investing in your capabilities!

Being based in Russia, we thought over a unique system of fast delivery to European countries without long waiting times and overpayments! This cannot be offered by any brand physically located in Russia.

Grow, develop, try new things, learn and earn!
CHARISMA is here to help.

Founder of CHARISMA eyelash concept:

- International lash trainer. Had been with courses in over 15 countries of Europe, Asia and South America.
- Online academy - more than 50 countries and over 5000 students.
- Speaker of leading professional conferences and events.
- Winner and Judge of numerous international lash competitions.
- Author of the highest level of works well-known and recognized by leading lash-communities worldwide.
- Organiser of Global Lash Forum – the biggest online conference for lash artists.

Julia Kharlova